New Blue staff is driven by passion for their work to make the world a better place. Our advocacy efforts extend beyond just our own client work. We have marched together, fought together and even raised money online for a scholarship for our esteemed colleague Kevin Sutherland to honor his memory after his passing in 2015.
New Blue is a great place to just be… to be whomever you are. Our team won Best Company Culture by Campaigns and Elections magazine because New Blue is more than just a job to our team.
Our commitment to diversity, creativity and collaboration is part of the very fabric of who we are – you may find us working hard at our laptops but you may also find us doing yoga on Wellness Wednesdays or maybe participating in a meditation on Mindful Monday. Or maybe you found us enjoying milk and cookies during our Fun Troop’s many fun activities which have included an Escape Room, lots of baseball games and a happy hour or two.
New Blue Interactive’s leadership team includes:
Taryn Rosenkranz, Founder & CEO
Taryn Rosenkranz is a pioneer in creating successful digital political fundraising techniques and programs to reach American voters.
She is the founder and chief executive officer of New Blue Interactive, which has become a powerhouse firm in six years, providing digital strategy services to large progressive organizations and the Democratic party committees as well as powerhouse figures like Senators Cory Booker and Dianne Feinstein. In addition, her clients include Senators & Congressional leadership and membership as well as Congressional challengers and mayors across the country. She has also counseled thousands of candidates, non-profits and companies on online strategies, grassroots fundraising and online advocacy through her work with EMILY’s List, Wellstone Action and Netroots Nation.
During the 2016 cycle, it was New Blue clients who came home with victories on an otherwise dark night for Democrats. Her clients attribute their grassroots fundraising hauls to her ability to create and innovate. She was recently named as a “40 under 40” of top political consultants by the American Association of Political Consultants. She was also named CampaignTech Innovator of the Year for her outstanding work and her firm has won multiple Pollie Awards as well as multiple Reed Awards from Campaigns and Elections magazine including the prestigious Reed Award for Best Spanish Online Ad, Best Fundraising Email and more. Her clients have raised an outstanding $300 million collectively from grassroots efforts. Her work has also been recognized by the Institute for Politics, Democracy and the Internet with a Golden Dot award for “Online Dream Team” and multiple prestigious Pollie and Reed awards for prior cycles. Taryn teamed up with Senator Bob Graham to contribute to his latest book, America the Owner’s Manual. She is a featured expert on utilizing digital.
Prior to New Blue, Taryn served as managing director for the Democratic Congressional Campaign Committee (DCCC) where she helped elect more Democrats to the U.S. House by developing cutting-edge digital activities and breaking fundraising records. During her seven-year tenure, she built from the ground up the DCCC”s digital fundraising program and raised over $200 million dollars directly for the committee through grassroots outreach. As a senior advisor and consultant to the DCCC’s program, she is credited with building the multi-million-dollar digital program that accounted for more than $70 million in just email revenue alone.
She has been a featured speaker at Netroots Nation, Politics Online, AAPC, and CampaignTech conferences and led countless training sessions for the DCCC, EMILY’S List, and the Wellstone Action/New Organizing Institute. This year, she was seen on MSNBC, CNN, FOX News and heard on All Things Considered on NPR talking about how and why she is able to help Democrats raise so much money online.
Taryn has both her BA and MA in political science from American University in Washington, D.C. She lives in the Washington D.C. area with her husband, two children and oversized labradoodle.
Brandt McCool, Chief Technology Officer
Brandt has been with the company since it opened its doors in the 2012 cycle racking up dozens upon dozens of victories for our clients. He holds the distinction of being New Blue’s first hire and its resident jack of all trades. He brings a unique skill set of design, analytics/data and production to our successful campaigns for New Blue’s clients. He is noted for creating excellent, efficient, cost-effective and effective advertising and fundraising campaigns. At the forefront of the 2018 cycle’s most competitive races, it was Brandt who was pivotal in helping secure victories for Tony Evers’ gubernatorial race against Scott Walker in Wisconsin and for Rep. Kyrsten Sinema’s historic victory in the Arizona Senate race.
Brandt has served on both statewide and congressional races as a digital director for Democratic candidates across the country. His hands-on experience on the ground has helped to propel his work with a true unique understanding of our clients.
Prior to New Blue, Brandt was the digital director for Lois Frankel for Congress in Florida and Jack Conway’s Senate campaign in his native Kentucky and helped to raise millions of dollars online combined for those races.
Brandt has been recognized for his outstanding client work by Campaigns & Elections Reed Awards over multi-years, as well as a multiple time winner of the American Association of Political Consultant’s Pollie awards. He has been a featured speaker and panelist at Netroots Nation, CampaignTech, and various campaign trainings across the nation.
Brandt holds the distinguished Kentucky Colonel honor in recognition of his noteworthy accomplishments and outstanding service to the state. He currently works out of the Washington, D.C. headquarters.
Teresa Schofield, Chief Administrative Officer, SHRM-CP
Teresa brings almost a decade of C-Suite experience to New Blue Interactive as chief administrative officer. In this role, she provides strategic, operational, financial, and human resources leadership to support New Blue as it grows and evolves.
Prior to joining New Blue, Teresa served as chief operating officer at The Herald Group, where she helped the firm grow from four employees to more than 25 and built policies and processes to enable that growth
Earlier in her career, Teresa served in a variety of public affairs roles, drawing on her public policy and corporate and trade association communication expertise to provide media relations, strategy and content development counsel in client services and trade association environments.
Teresa also worked in the office of Congressman Benjamin Cardin (D-MD) where she handled a diverse portfolio of domestic policy issues, and in the Office of Legislative Affairs at the White House during the Clinton Administration, first as an intern then as assistant to the deputy director for legislative affairs. Teresa has also held positions on Wall Street at JP Morgan and at Wachovia Bank in Atlanta. Teresa holds a BS in Business from Wake Forest University and earned the Society for Human Resource Management (SHRM)-CP certification.
Tess Troha-Thompson, Executive Vice President and Chief Development Officer
Tess joined New Blue Interactive in 2016 with a wide breadth of strategic, managerial and operational experience in working on multiple political campaigns and on Capitol Hill. She is expertly skilled at engaging people and building coalitions. At New Blue Tess works with our client teams leading digital fundraising and engagement strategy and overseeing professional staff development. For the last decade, Tess has served in a variety of fundraising, field and political roles in multiple Congressional campaigns. These roles culminated in her becoming Deputy Campaign Manager for Mark Schauer for Governor (MI) in 2013. In this role, Tess managed the campaign’s operational, scheduling and advance and political outreach teams.
Tess has also served in both legislative and operational roles for multiple Members of Congress, including Director of Operations and a top Legislative Aide for Congresswoman Louise Slaughter. An Illinois native, Tess got her start interning for Senator Dick Durbin and working in public affairs in Chicago. She is a Magna Cum Laude graduate of the University of Rochester in New York, and a member of Phi Beta Kappa Honor Society.
Arielle Einstein, Strategic Advisor and Director of Advertising and Media Planning
Arielle is a digital specialist whose career has focused on grassroots fundraising, online advocacy and persuasion advertising for various corporate, non-profit and political clients. She is driven by her desire to promote Democratic causes and has led successful online community building and get out the vote efforts in that arena.
Arielle brings a high level of experience to digital outreach and advertising. She is adept at leveraging media channels for political outreach for small, medium and large budgets. She has vast experience at creating, deploying and optimizing digital media campaigns across platforms to achieve best performance.
Prior to joining New Blue, Arielle worked for several digital marketing and public affairs firms, a polling firm and Democratic political campaigns. In 2014 she helped run the independent expenditure campaigns for the Democratic Congressional Campaign Committee.
Arielle is a proud Michigander and graduate of the of the College of Wooster. On the weekends you can find her watching whatever Detroit sports game is happening or exploring her new home in the Pacific Northwest. She currently resides in Seattle.
Samantha Peterson, Vice President
Sam brings more than a decade of experience in digital organizing, public affairs and fundraising to New Blue’s operations. As Vice President, she currently manages the West Coast office based in Southern California.
Last cycle, she led the digital team for Kyrsten Sinema’s historic winning campaign to become the first female Senator from Arizona and the first Democrat elected to statewide office in more than 30 years. She also ran two of the top five performing grassroots digital fundraising programs for Congressional candidates (including one in Washington state!) and the digital efforts to re-elect California Senator Dianne Feinstein.
Prior to working at NBI, Sam spent several years working in organized labor for the AFL-CIO and SEIU where she managed social media, online advertising, email marketing, mobile strategy, digital analytics, web design for some of the most urgent and ambitious political organizing campaigns in Southern California.
Her proven record of success in client management and the development of integrated marketing, public affairs and legislative advocacy campaigns extends to her earlier work in Washington, DC where she served in the office of Senator Dianne Feinstein and at a leading public relations firm. She holds degrees in International Relations/Political Science and Theatre and Dance from the University of California, San Diego.