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Founder & CEO

Taryn Rosenkranz.

Taryn Rosenkranz is a pioneer in creating successful digital political advertising and fundraising programs to reach American voters.

Taryn Rosenkranz is the Founder and Chief Executive Officer of New Blue Interactive, which has become a powerhouse firm over the last 12 years, providing digital strategy services to large progressive organizations, campaigns, and non-profits. New Blue has worked in all 50 states and internationally, counseling thousands of candidates, non-profits, and companies on their digital advertising strategies, fundraising, data, social media, and digital organizing advocacy. 

She was named a “40 under 40” top political consultant by the American Association of Political Consultants as well as a Power 50 Top New York Political Consultant by City and State for the last five years running. She was also named CampaignTech Innovator of the Year for her groundbreaking work in the digital space. The firm has won multiple Reed and Pollie Awards for its digital advertising and fundraising work including wins for multilingual Spanish and Spanglish ads. Her digital fundraising clients have raised an outstanding $500 million collectively from grassroots efforts. Taryn also teamed up with Senator Bob Graham to contribute to his book, America the Owner’s Manual. She is a featured expert on utilizing digital and has been featured on MSNBC, CNN, Fox News, and NPR’s All Things Considered. 

Prior to New Blue, Taryn served as Managing Director for the Democratic Congressional Campaign Committee (DCCC) where she developed cutting-edge digital activities and broke fundraising records by building digital programs from scratch, helping elect more Democrats to the U.S. House. 

Taryn has both her BA and MA in political science from American University in Washington, D.C. She lives in the Washington area with her husband, two children, and oversized labradoodle and goldendoodle.  Find Taryn @tarynrosenkranz.