Test – Target – Track
Taking your digital program to the next level.
Our work is nimble, innovative, relevant, timely, and most importantly, tailored uniquely for you. We are here to amplify your voice, make your messages breakthrough, and give you the stage to make great things happen.
We’ve been delivering best-in-class digital programs to our clients for over a decade. We are proud to have worked with Democratic candidates up and down the ballot in all 50 states, progressive organizations, PACs, and non-profits to deliver results that have influenced the course of our government, our communities, and public support for people and organizations doing good work across our country.
Check out our reel
- Define your voice
- Develop your strategy
- Tell Your Story
- Target your voters
- Persuade your audience
- Implement rapid response
- Fundraise to win
- Integrate your campaign
- Victory
How we do it:
- Connect with your audience through text-to-action programs
- Launch targeted digital advertising campaigns
- Integrate direct mail, telemarketing, and online programs
- Create meaningful and accurate projections
- Build brand strategy and awareness
- Create impactful websites
- Leverage social listening
- Build strong email lists
- Increase online advocacy of your supporters
- Perform technology and security audits
Our clients sing our praises for keeping their campaign’s authentic voice while still providing dynamic communications that break through and resonate with audiences to act. We use the right message for the right audience.
Our digital creative reached more than one billion impressions last cycle and has been instrumental in driving record absentee turnout, just for example, for the supreme court race in Wisconsin and for Congresswoman Carolyn Maloney’s primary win in New York…in the midst of the height of the COVID pandemic.
Our creative is not only award-winning, it’s effective. The content delivered is developed through research, rigorously tested, and optimized throughout your campaign.
Our team is able to produce creative content geared toward diverse communities and in multiple languages. We will work closely with you and any of your partner agencies to develop and deploy top-tier targeting and creative content.
Social Media:
Building social media followings; understanding how to respond to the ever changing digital dialogue. From everything from online organizing, digital doorknocks, and event building to rapid response communications.
Brand Awareness and Identity:
Building brand and style guides, designing logos and building customized websites. Develop and design customized pages, templates and designs to help take your brand to the next level.
Communication Strategic Guidance
To develop your organization or campaign’s voice, creating a digital roadmap that meets your goals and objectives.
Our fundraising programs have raised more than $400 million for clients over the past ten years. Our clients succeed because we deliver not only the fundraising dollars, but data-based tools for planning and optimizing their campaigns while maintaining their authentic voice. We employ fundraising strategies that are native to your donors, whether it be peer-to-peer and broadcast texting, rapid response campaigns, driving online donations or compelling direct-to-donate videos on social media. We will run a fundraising campaign that you will be proud to attach your name to – we mine every donor dollar while protecting the esteemed reputation that you’ve earned.
- Precise projections
- Flexible, scalable pricing
- Respect for ROI
- Transparency
- Authenticity of voice
2022 Awards
Bootstrapped Campaigns: Best Fundraising Program
This award goes to the best campaign built from the ground up, and we are honored to receive it for our work on a very deserving Congressional race. Helping clients grow and blossom into fundraising juggernauts is what we do here, and we are honored to be recognized for our core strengths.
Digital Email & Fundraising: Best Email Acquisition Program – Democratic
This award salutes our Advertising team and their very successful acquisition campaign to build our clients’ list. But, of course, that would not have happened without a top-notch email program to cultivate new names. This award is a great example of how all verticals of NBI work together to make good happen.
Democratic Business & Professional Development: Best Employer, Professional Development Initiative
This award we are particularly proud of as it represents not just what we do but who we are. When we developed the mantra of making good happen, we saw it as twofold… At NBI, our goal isn’t just to amplify the voices of our clients, but our staff as well. Our commitment to reinvest 10-20% of our operating budget into training and professional development for our staff ensures that each person has the resources and knowledge they need to succeed. Collectively, what we do here together is making history, making communities stronger, and making good happen.
Internet Advertising: Special Election – U.S. House of Representatives
New Blue ran a highly effective and aggressive bi-lingual paid communications strategy—in a conservative media market—in the first big test for House Democrats of 2021. NBI identified the dialectic nuance of this community, stayed true to the campaign’s message and core values, and delivered the win.
Internet Advertising: Best Use of Email Marketing for Digital Acquisition Campaign
Starting with a list of zero, NBI built a robust list of 70,000 active members and 127,000 subscribers in just a few months, with ROAS of 130% in just 60 days. This was a great example of NBI’s acument for thoughtful and methodical strategy and how quickly a good digital program can yield results.
Fundraising for PACs
New Blue Interactive won TWO awards in this category, recognizing us for our legendary fundraising prowess and our multi-modal approach to target donors, develop content that resonates, and keep engagement over time. The success of each of these winning entries is owed to NBI’s ability to combine the art and science of digital – implementing our hard skills of agile analytical insights while leaning into our craft of resounding content development.
Awards
Our team has won multiple industry awards including the American Association of Political Consultants prestigious Pollie Awards (The Oscars of the political industry), and Campaigns & Elections’ Reed Awards. Our work has been honored with best fundraising creative copy; best online Spanish language ad; best online targeting; and best website.
Reed Awards
Landslide Digital & New Blue Interactive
Pollie Awards
