AI Informed Targeting

OUR AWARD-WINNING AI INFORMED TARGETING DELIVERS 100% YOUR AUDIENCE

DATA HAS NEVER BEEN SO CRITICAL – OR SO ABUNDANT. MAKE SURE YOUR DIGITAL STRATEGISTS KNOW HOW TO HARNESS IT.  Our method goes beyond traditional digital targeting. We combine deep audience insights with cross-platform fluency to deliver the right message, to the right people, at the right time—consistently and effectively.

Data Modeling

Our method goes beyond traditional digital targeting. We combine deep audience insights with cross-platform fluency to deliver the right message, to the right people, at the right time—consistently and effectively.

Household data and basic voter file matching are no longer enough to find and persuade your key audiences. At NBI, those are just our starting points. We tap into 200+ data sources—including consumer profiles and behavioral trends to develop AI-enhanced modeling, identifying, segmenting, and prioritizing the targets that matter most. With our advanced modeling, we ensure no high-value audience is left on the table.

But finding targets is just the beginning. We deliver the right message at the right time and the right frequency.

Right Message

We’re flexible.
Whether you use our award-winning, digital-first creative or provide your own, we tailor messaging to resonate. With deep experience in message testing, cultural fluency, and linguistic nuance, we ensure your message doesn’t just reach your audience—it lands with authenticity and impact.

Right TIme

We’re responsive.
Opportunities move fast, and so do we. From breaking news to rapid response, our ads can be live in hours—not days—without compromising quality. Our rigorous QA protocols ensure every message is accurate and impactful.

Right Frequency

We’re agile.
Too little exposure and your message won’t stick. Too much, and you risk fatigue. We monitor performance in real time, constantly optimizing delivery to find the sweet spot of persuasion and efficiency.

Monitoring, Reporting & Optimization

At NBI, data doesn’t sit in a dashboard—it drives decisions.

We’ve invested over a quarter of a million dollars in our bespoke reporting platform to give you full transparency and performance insight. But data is only as powerful as the people interpreting it. Our expert strategists don’t just show you results—they translate them into smarter recommendations, optimized performance, and better outcomes.

Automatic Content Recognition

1. ACR: The Game-Changer for Political Ad Campaigns

In today’s fragmented media landscape, Automatic Content Recognition (ACR) gives political campaigns a powerful edge—bringing viewership data into the digital space with unmatched precision.

ACR technology captures real-time data from smart TVs and connected devices, allowing campaigns to see exactly what voters are watching—from live news coverage to political ads—so you can deliver digital follow-ups that reinforce your message and drive action.

Here’s how ACR supercharges political advertising:

• Voter-Level Targeting Based on Viewership
  Know who saw your opponent’s ad—or who missed yours—and deliver tailored messages across digital, mobile, and CTV to fill the gap or counter the narrative.
  
• Retargeting
  Reach viewers with precision digital ads, reinforcing your message across screens and keeping your message top of mind.
  
• Cross-Screen Message Synchronization
  Ensure voters see consistent messaging no matter where they engage—TV, streaming, social media, or mobile apps.
  
• Smarter Attribution & Optimization
  Track ad exposure and link it to voter engagement, sign-ups, donations, and GOTV actions—so you know what’s working and where to invest.
  
• Reduce Waste, Boost Efficiency
  Suppress ads for voters already reached on TV and focus resources on those who haven’t seen your message or need additional persuasion.
  

In a high-stakes election, you can’t afford to guess who saw your ad or hope your message sticks. ACR gives you the data to act with certainty—and the tools to win.

At NBI, we harness ACR to build strategic, data-driven campaigns that meet voters where they are—across every screen, with the message that moves them.