CampaignTech Company of the Year
Our team has won multiple industry awards including the American Association of Political Consultants prestigious Pollie Awards (The Oscars of the political industry), and Campaigns & Elections’ Reed Awards. Our work has been honored with best fundraising creative copy; best online Spanish language ad; best online targeting; and best website.
Across social media, we deployed influencers to capitalize on the upswell of momentum that these creators can lend to a movement to engage, take action, and support through personalized storytelling.
Using social media listening tools, we identified the key pain points for our client’s members. We were able to quell any dissatisfaction with our clients response to a crisis situation and prove the value-added by our client by providing resources, guides, and tips. We focused on responding on Reddit, Facebook, Instagram, Twitter, TikTok, and others where the conversations were happening.
Running a multi-channel pressure campaign, we geotargeted the negotiating team with display and programmatic ads optimized for each of the four hospital locations. The ads highlighted the exorbitant CEO pay increases over several years, while staff pay increases were proposed at as little as 2%, rendering wages, in some cases, inferior to those of fast food workers. Meanwhile, the quality of care and patient experience have suffered as a result of the lack of investment in the hospital and its people. As a result of these efforts, the bargaining units for each of the four hospitals had successful negotiations with fair and equitable outcomes.
Our client started with almost no email or mobile numbers. Shortly after she was charged and indicted for doing her job, monitoring the conditions in an ICE facility, our team acted quickly to reach out to supporters who, like her, find political persecution abhorrent and un-American. The goal of this campaign was to seize the moment of naked political intimidation to drive support as well as giving thousands of people a way to say they won’t stand for this.
Throughout the cycle, partner sends have been a successful strategy for driving support and growing our client’s list. Through 2025, we had nearly 200 partners raise over $360,000 collectively, contributing to the nearly $1 million raised over the year.
We don’t just talk about innovation—we live it. The same AI efficiencies that power our client work are embedded in how we run our own business every day, helping us Make Good Happen!
We knew that streaming was the place for us to be but we also knew we had a strong television buy. It was important to us to make sure that we coordinated and collaborated our efforts. To complement the linear buy, we delivered CTV/OTT to expand the reach and increase the frequency of our target audience. The buy was designed so that our audience would see our advertising on the platforms/channels they were consuming media on regardless of how. Across the majority of platforms, we outperformed the industry standard 95% completion rate, with some ads and some media markets topping out at a 99.5% completion rate.
We utilized Roku’s home screen ad unit to reach people before they launched an app. Being on the home screen gave us huge leverage; the banner reached an astounding 852K households from July to November.
We also implemented Roku’s Click-to-Text feature. There were over 20K clicks to the overlay to input individual phone numbers for a text. We sent over 2K texts to individuals who then went looking for more info on the Stein campaign.
It was also important to us that we served on key sports inventory that otherwise might be too cost-prohibitive on linear television, such as the US Open, WNBA games, MLB, and the Olympics. We appeared on Daytime talk shows such as The Talk, Drew Barrymore, and Live with Kelly and Mark.
Through our competitive conquesting, we were able to serve our ads to 28% of the households reached by GOP ads with our client’s spot.
We had a 76% Quality Score Index (TVQI) throughout the entire campaign so we could serve on premium content in 90 sec or less breaks. This was critical to our success.
Automatic Content Recognition (ACR) delivered our ads to households that were exposed to Republican ads, exposing 28% reached by GOP competitors to our client’s ad.
With a bootstrap budget, our client was the only candidate in a three-way mayorial nonpartisan race not on TV. Digital was the only vehicle for our client to make himself known, raise support, and move voters to the polls.
As the only candidate who was NOT on TV leading into the general election and who was the prospective first black Mayor of Tulsa, we ran a strategically focused and efficient campaign to reach Tulsa voters who would care about making history. We targeted prospective voters in Tulsa through search keywords, YouTube, and connected TV.
With excellent and precise targeting to maximize dollars, Monroe Nichols had to run a bootstraped, digital-only campaign. Our objective was to raise awareness and persuade voters to support Monroe Nichols for Mayor of Tulsa before and on Election Day and to raise the funds to support the effort. He needed to pick up GOP support and Democratic women as well as secure the base of core voters.
The top of the ticket did not make the Arabic community feel heard or appreciated. We wanted to make sure we communicated with this audience in Arabic not only to communicate with Arabic-only speakers but also to convey alliance with the Arabic community as a whole.
When news surfaced that a man in Wyoming, Cory Robertson, ran over a young wolf with his snowmobile, proceeded to hunt her down and capture her, tape her snout closed, then parade her, previously injured, around a bar to be taunted and jeered, we leaped into action so our client to do the work of demanding justice and petitioning for legislation to protect wolves in the future.
Our client has historically had a synergistic relationship between fundraising and advocacy. Supporters are highly engaged and driven by action and outcomes. We capitalized on this trait and developed an actions and engagement strategy around justice and petitioning the Secretary of the Interior for stronger protections for wolves and for the prosection of the abuser.
with our friends at OTM and MIQ
In an unprecedentedly partisan down ballot race, the Republican candidate ran on a national Republican platform – abortion, wokeism, and “saving” the state from Biden. Our campaign focused on the issues specific to this elected role and positioned our client as a qualified, rational candidate. As the Reupublican candidate’s rhetoric intensified, Planned Parenthood did something that had never happened before – they endorsed an Agriculture Commissioner candidate. We ran with the endorsement and used a thoughtful media mix, including Automatic Content Recognition, to draw the comparison to her competitor and drive interest in this race.
NBI works with trusted influencers to participate in campaigns, lending their authentic voice to your message and delivering access to their followers. Using targeted influencers, we are driving audiences to pledge to become climate voters. We are working with a targeted influencer roster to raise awareness of specific climate issues such as the health effects of pollution, the alternatives to fossil fuels, and the importance of acting now to protect our environment in the future. NBI has been supporting environmental-related causes and organizations for as long as we’ve been in business. Though the issues have remained the same for more than a decade, the urgency for action has never been more acute. In addition, the target demographic is shifting younger to both grow the movement and expand the donor base. NBI has been evolving tactics for our clients to keep them ahead of the curve.
As markets become more and more saturated, especially in the email milieu, we are constantly developing ways for our clients to break through. It helps when your client is especially charismatic, has an authentic and deep-seated love for something as relatable as Marvel comics, and is always down to make a connection with his community. We used our email program to showcase different aspects of our client’s brand and campaign, including his love for Marvel comic books and his bold fashion sense. The creative for the comics series that follows cleverly riffs on recognizable comic book themes and juxtaposes “superheroes” with “everyday heroes.” It highlights both our core message and our core brand of a personal and intimate campaign.
We take our motto seriously. And, it has never been more important than now to leverage expertise for the greater good, to defend our voices, our liberties, and democracy itself.
Our recent work has created victories for the defenders of these rights. From some of the toughest races in the country up and down the ballot, to ballot initiatives that enshrine our rights, to giving our own employees a stronger collective voice, New Blue Interactive has lived up to its promise.
We are all about balance. The balance between innovation and tried-and-true. The balance between specialists and generalists. The balance between technology and the human touch. In short, the balance between the art and science of digital.
We were proud to once again be named on this prestigious list of New York’s most effective campaign advisors for our outstanding advertising and fundraising work. We bring this same level of excellence to our political and non-profit clients all over the country.
This entry won an elusive Pollie Gold, awarded to only 5% of entries, and was so innovative, it won both a Pollie Gold and a Reed Award in 2023. Our groundbreaking use of Twitter DMs broke through by delivering a fundraising message to a targeted audience on a new and captivating medium while growing the donor base. This award demonstrates the evolution of our renown fundraising programs, utilizing every opportunity so we don’t leave dollars on the table.
Using Automatic Content Recognition (ACR) which delivers targeting and frequency information about ad viewership, we were able to deliver ads to specific viewers, reinforcing and complementing messaging they had already seen. We were able to counter GOP messaging, reaching hundreds of thousands of households programmatically across shared audiences. Using our targeting in combination with our in-house programmatic network, we were able to run an exceptionally efficient campaign with high-quality inventory and deliver impressions over goal.
Our work for Paid Leave for All New Hampshire broke through with effective messaging, reaching the right audience at the right time, and on the right platforms. Leveraging smart AI Machine Learning, we made sure our message was reinforcing complementary messaging to our target audience.
Fundraising isn’t the same as it was a decade ago, and neither are our programs. Our innovative leveraging of the Twitter DM platform, combined with strategic curation of followers, broke through the cluttered fundraising environment of 2022 while layering in new engagement opportunities for the base.
Success in 2022 was all about breaking through and our entry, “We have to talk to your dentist”, did just that. Our email fundraising is fresh, creative, and always authentic – never the cut-and-paste sends that have become fodder for critics.
This award goes to the best campaign built from the ground up, and we are honored to receive it for our work on a very deserving Congressional race. Helping clients grow and blossom into fundraising juggernauts is what we do here, and we are honored to be recognized for our core strengths.
This award salutes our Advertising team and their very successful acquisition campaign to build our clients’ list. But, of course, that would not have happened without a top-notch email program to cultivate new names. This award is a great example of how all verticals of NBI work together to make good happen.
This award we are particularly proud of as it represents not just what we do but who we are. When we developed the mantra of making good happen, we saw it as twofold… At NBI, our goal isn’t just to amplify the voices of our clients, but our staff as well. Our commitment to reinvest 10-20% of our operating budget into training and professional development for our staff ensures that each person has the resources and knowledge they need to succeed. Collectively, what we do here together is making history, making communities stronger, and making good happen.
New Blue ran a highly effective and aggressive bi-lingual paid communications strategy—in a conservative media market—in the first big test for House Democrats of 2021. NBI identified the dialectic nuance of this community, stayed true to the campaign’s message and core values, and delivered the win.
Starting with a list of zero, NBI built a robust list of 70,000 active members and 127,000 subscribers in just a few months, with ROAS of 130% in just 60 days. This was a great example of NBI’s acumen for thoughtful and methodical strategy and how quickly a good digital program can yield results.
New Blue Interactive won TWO awards in this category, recognizing us for our legendary fundraising prowess and our multi-modal approach to target donors, developing content that resonates, and keeping engagement over time. The success of each of these winning entries is owed to NBI’s ability to combine the art and science of digital – implementing our hard skills of agile analytical insights while leaning into our craft of resounding content development.
