Awards - New Blue Interactive

Our team has won multiple industry awards including the American Association of Political Consultants prestigious Pollie Awards (The Oscars of the political industry), and Campaigns & Elections’ Reed Awards. Our work has been honored with best fundraising creative copy; best online Spanish language ad; best online targeting; and best website.

2023 Awards

Best use of a social platform

This entry won an elusive Pollie Gold, awarded to only 5% of entries, and was so innovative, it won both a Pollie Gold and a Reed Award in 2023. Our groundbreaking use of Twitter DMs broke through by delivering a fundraising message to a targeted audience on a new and captivating medium while growing the donor base. This award demonstrates the evolution of our renown fundraising programs, utilizing every opportunity so we don’t leave dollars on the table.

Best use of AI Technology to optimize targeting

Using Automatic Content Recognition (ACR) which delivers targeting and frequency information about ad viewership, we were able to deliver ads to specific viewers, reinforcing and complementing messaging they had already seen. We were able to counter GOP messaging, reaching hundreds of thousands of households programmatically across shared audiences. Using our targeting in combination with our in-house programmatic network, we were able to run an exceptionally efficient campaign with high-quality inventory and deliver impressions over goal.

Best online video for public affairs campaign or social policy issue

Our work for Paid Leave for All New Hampshire broke through with effective messaging, reaching the right audience at the right time, and on the right platforms. Leveraging smart AI Machine Learning, we made sure our message was reinforcing complementary messaging to our target audience.

Best Use of a social platform

Fundraising isn’t the same as it was a decade ago, and neither are our programs. Our innovative leveraging of the Twitter DM platform, combined with strategic curation of followers, broke through the cluttered fundraising environment of 2022 while layering in new engagement opportunities for the base.

Best email subject line

Success in 2022 was all about breaking through and our entry, “We have to talk to your dentist”, did just that. Our email fundraising is fresh, creative, and always authentic – never the cut-and-paste sends that have become fodder for critics.

2022 Awards

Bootstrapped Campaigns: Best Fundraising Program

This award goes to the best campaign built from the ground up, and we are honored to receive it for our work on a very deserving Congressional race. Helping clients grow and blossom into fundraising juggernauts is what we do here, and we are honored to be recognized for our core strengths.

Digital Email & Fundraising: Best Email Acquisition Program – Democratic

This award salutes our Advertising team and their very successful acquisition campaign to build our clients’ list. But, of course, that would not have happened without a top-notch email program to cultivate new names. This award is a great example of how all verticals of NBI work together to make good happen.

Democratic Business & Professional Development: Best Employer, Professional Development Initiative

This award we are particularly proud of as it represents not just what we do but who we are. When we developed the mantra of making good happen, we saw it as twofold… At NBI, our goal isn’t just to amplify the voices of our clients, but our staff as well. Our commitment to reinvest 10-20% of our operating budget into training and professional development for our staff ensures that each person has the resources and knowledge they need to succeed. Collectively, what we do here together is making history, making communities stronger, and making good happen.

Internet Advertising: Special Election – U.S. House of Representatives

New Blue ran a highly effective and aggressive bi-lingual paid communications strategy—in a conservative media market—in the first big test for House Democrats of 2021. NBI identified the dialectic nuance of this community, stayed true to the campaign’s message and core values, and delivered the win.

Internet Advertising: Best Use of Email Marketing for Digital Acquisition Campaign

Starting with a list of zero, NBI built a robust list of 70,000 active members and 127,000 subscribers in just a few months, with ROAS of 130% in just 60 days. This was a great example of NBI’s acumen for thoughtful and methodical strategy and how quickly a good digital program can yield results.

Fundraising for PACs

New Blue Interactive won TWO awards in this category, recognizing us for our legendary fundraising prowess and our multi-modal approach to target donors, developing content that resonates, and keeping engagement over time. The success of each of these winning entries is owed to NBI’s ability to combine the art and science of digital – implementing our hard skills of agile analytical insights while leaning into our craft of resounding content development.