CampaignTech Company of the Year
Our team has won multiple industry awards including the American Association of Political Consultants prestigious Pollie Awards (The Oscars of the political industry), and Campaigns & Elections’ Reed Awards. Our work has been honored with best fundraising creative copy; best online Spanish language ad; best online targeting; and best website.
with our friends at OTM and MIQ
In an unprecedentedly partisan down ballot race, the Republican candidate ran on a national Republican platform – abortion, wokeism, and “saving” the state from Biden. Our campaign focused on the issues specific to this elected role and positioned our client as a qualified, rational candidate. As the Reupublican candidate’s rhetoric intensified, Planned Parenthood did something that had never happened before – they endorsed an Agriculture Commissioner candidate. We ran with the endorsement and used a thoughtful media mix, including Automatic Content Recognition, to draw the comparison to her competitor and drive interest in this race.
NBI works with trusted influencers to participate in campaigns, lending their authentic voice to your message and delivering access to their followers. Using targeted influencers, we are driving audiences to pledge to become climate voters. We are working with a targeted influencer roster to raise awareness of specific climate issues such as the health effects of pollution, the alternatives to fossil fuels, and the importance of acting now to protect our environment in the future. NBI has been supporting environmental-related causes and organizations for as long as we’ve been in business. Though the issues have remained the same for more than a decade, the urgency for action has never been more acute. In addition, the target demographic is shifting younger to both grow the movement and expand the donor base. NBI has been evolving tactics for our clients to keep them ahead of the curve.
As markets become more and more saturated, especially in the email milieu, we are constantly developing ways for our clients to break through. It helps when your client is especially charismatic, has an authentic and deep-seated love for something as relatable as Marvel comics, and is always down to make a connection with his community. We used our email program to showcase different aspects of our client’s brand and campaign, including his love for Marvel comic books and his bold fashion sense. The creative for the comics series that follows cleverly riffs on recognizable comic book themes and juxtaposes “superheroes” with “everyday heroes.” It highlights both our core message and our core brand of a personal and intimate campaign.
We take our motto seriously. And, it has never been more important than now to leverage expertise for the greater good, to defend our voices, our liberties, and democracy itself.
Our recent work has created victories for the defenders of these rights. From some of the toughest races in the country up and down the ballot, to ballot initiatives that enshrine our rights, to giving our own employees a stronger collective voice, New Blue Interactive has lived up to its promise.
We are all about balance. The balance between innovation and tried-and-true. The balance between specialists and generalists. The balance between technology and the human touch. In short, the balance between the art and science of digital.
We were proud to once again be named on this prestigious list of New York’s most effective campaign advisors for our outstanding advertising and fundraising work. We bring this same level of excellence to our political and non-profit clients all over the country.
This entry won an elusive Pollie Gold, awarded to only 5% of entries, and was so innovative, it won both a Pollie Gold and a Reed Award in 2023. Our groundbreaking use of Twitter DMs broke through by delivering a fundraising message to a targeted audience on a new and captivating medium while growing the donor base. This award demonstrates the evolution of our renown fundraising programs, utilizing every opportunity so we don’t leave dollars on the table.
Using Automatic Content Recognition (ACR) which delivers targeting and frequency information about ad viewership, we were able to deliver ads to specific viewers, reinforcing and complementing messaging they had already seen. We were able to counter GOP messaging, reaching hundreds of thousands of households programmatically across shared audiences. Using our targeting in combination with our in-house programmatic network, we were able to run an exceptionally efficient campaign with high-quality inventory and deliver impressions over goal.
Our work for Paid Leave for All New Hampshire broke through with effective messaging, reaching the right audience at the right time, and on the right platforms. Leveraging smart AI Machine Learning, we made sure our message was reinforcing complementary messaging to our target audience.
Fundraising isn’t the same as it was a decade ago, and neither are our programs. Our innovative leveraging of the Twitter DM platform, combined with strategic curation of followers, broke through the cluttered fundraising environment of 2022 while layering in new engagement opportunities for the base.
Success in 2022 was all about breaking through and our entry, “We have to talk to your dentist”, did just that. Our email fundraising is fresh, creative, and always authentic – never the cut-and-paste sends that have become fodder for critics.
This award goes to the best campaign built from the ground up, and we are honored to receive it for our work on a very deserving Congressional race. Helping clients grow and blossom into fundraising juggernauts is what we do here, and we are honored to be recognized for our core strengths.
This award salutes our Advertising team and their very successful acquisition campaign to build our clients’ list. But, of course, that would not have happened without a top-notch email program to cultivate new names. This award is a great example of how all verticals of NBI work together to make good happen.
This award we are particularly proud of as it represents not just what we do but who we are. When we developed the mantra of making good happen, we saw it as twofold… At NBI, our goal isn’t just to amplify the voices of our clients, but our staff as well. Our commitment to reinvest 10-20% of our operating budget into training and professional development for our staff ensures that each person has the resources and knowledge they need to succeed. Collectively, what we do here together is making history, making communities stronger, and making good happen.
New Blue ran a highly effective and aggressive bi-lingual paid communications strategy—in a conservative media market—in the first big test for House Democrats of 2021. NBI identified the dialectic nuance of this community, stayed true to the campaign’s message and core values, and delivered the win.
Starting with a list of zero, NBI built a robust list of 70,000 active members and 127,000 subscribers in just a few months, with ROAS of 130% in just 60 days. This was a great example of NBI’s acumen for thoughtful and methodical strategy and how quickly a good digital program can yield results.
New Blue Interactive won TWO awards in this category, recognizing us for our legendary fundraising prowess and our multi-modal approach to target donors, developing content that resonates, and keeping engagement over time. The success of each of these winning entries is owed to NBI’s ability to combine the art and science of digital – implementing our hard skills of agile analytical insights while leaning into our craft of resounding content development.
