CampaignTech Company of the Year
Our award-winning work for EDF Action is an example of our Micro-targeted influencer campaigns which are effective strategies for fundraising, driving action, and addressing the issues that so many advocacy groups face: an aging base and a fracturing of their core audience. Overall, our influencer campaigns see a 5%-10% instant upsell for our clients in fundraising, drive […]
In the heat of union negotiations, we launched a grasstops influencer campaign to bring light to the problems in Florida’s healthcare system, resulting in more leverage for the union at the bargaining table.
Our innovative work for PLFA in New Hampshire and North Carolina using AI-assisted targeting ensured that our message was reaching exactly our targets at the right time and the right frequency. Our program garnered a Reed Awards win for Digital Advertising & Technology: Best Application of AI Technology to Optimize Targeting.
Objective: Targeting Republican and Independent mothers on Loeffler’s relationship with guns.
Objective: Activate specific audiences in support of the organization’s goal of recruiting and electing scientists.
Objective: Establish Tony Evers’ brand as an educator with strong character and an authentic message to activate donors in a purple state for both his re-election as State Superintendent of Public Instruction in 2017 and his campaign to flip the WI governorship and defeat Republican Scott Walker.
Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.
Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.
Objective: Activate voters and donors during an off-year special election — after a major Democratic election, when voter engagement was at its lowest — and convey candidate’s message to a multilingual electorate.