CampaignTech Company of the Year
Winner for Advertising & Targeting – Best Use of a Social Platform for our Social Media Listening campaign
Our initial engagement with SEIU Local 1000 was focused on boosting new membership for the union for California government workers and working closely with their team to optimize messaging, platforms, and landing pages. As the breaking news of a return to the office executive order broke in California, priorities shifted, and we pivoted the program to focus on organic social and robust social listening to fully understand what members needed and wanted and to add value as the union took on this directive.
Our award-winning work for EDF Action is an example of our Micro-targeted influencer campaigns which are effective strategies for fundraising, driving action, and addressing the issues that so many advocacy groups face: an aging base and a fracturing of their core audience. Overall, our influencer campaigns see a 5%-10% instant upsell for our clients in fundraising, drive […]