Activate voters and donors during an off-year special election — after a major Democratic election, when voter engagement was at its lowest — and convey candidate’s message to a multilingual electorate.
Broke fundraising records, including the state record for congressional quarterly fundraising.
Overperformed the district by 6.6 points.
With an ROI on paid acquisition of more than 300%.
Objective: Targeting Republican and Independent mothers on Loeffler’s relationship with guns.