Winner for Advertising & Targeting, Best Use of Online Targeting for Mayoral Campaign & Best Online Video for a Mayoral Campaign
Monroe Nichols was not supposed to win. With a bootstraped budget, our client was the only candidate in a three-way mayorial nonpartisan race who was NOT on TV. Digital was the only vehicle for Monroe Nichols to make himself known, raise support, and move voters to the polls. With excellent and precise targeting to maximize dollars, we ran a digital-only campaign to raise awareness and persuade voters to support Monroe Nichols and elect the first Black Mayor of Tulsa.