Project Breakdown

Brady PAC

  • Digital Ads
  • Email
  • Fundraising
  • Persuasion
  • Texting

Objective

Targeting Republican and Independent mothers on Loeffler’s relationship with guns.

We used digital first video and display ads to target persuadable Loeffler voters. Our buy was a mixture of programmatic, OTT and YouTube. We used ACR (Automatic content recognition) to conquest target Loeffler’s TV buy when hitting our targets of persuadable woman voters. Our programmatic video ads had an add to cal feature, that 50% thru the ad, individuals could click to make a calendar invite on their device.

In the final week of the campaign, our campaigns’ completion rates continued to rise in key geographic regions for the campaign Individuals in Albany, Macon, and Augusta generated the highest Completion Rates at 77.04%, 75.84%, and 75.78%, respectively on the add to calendar creative.

254,223

cookies reached, an average of 16 times. (An individual averages between 3-5 cookies/devices)

35%

of Loeffler exposed audiences within the Vizio/LG TV universe in Georgia.

65,429

households exposed to both a Loeffler for Senate Ad and a Brady PAC programmatic ad.

13.4:1

Loeffler’s TV Buy was extremely inefficient. We were able to conquest target and deliver increased household exposure to Brady PAC’s ads to the under-exposed TV households by reaching to these users programmatically about 13.4 times to her 1 time.

Up next.

314 Action.

  • Digital Ads
  • Email
  • Fundraising
  • Persuasion
  • Texting

Objective: Activate specific audiences in support of the organization’s goal of recruiting and electing scientists.