Objective
Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.
The Results
Almost $10,000
Raised during year-end giving campaign
10,000 people
Reached on Facebook to promote the festival and other related events
Creative
Up next.
Melanie for New Mexico.
- Acquisition
- Digital Ads
- Fundraising
- GOTV
- Persuasion
- Texting
Objective: Activate voters and donors during an off-year special election — after a major Democratic election, when voter engagement was at its lowest — and convey candidate’s message to a multilingual electorate.