Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.
The Results
Almost $10,000Raised during year-end giving campaign
10,000 peopleReached on Facebook to promote the festival and other related events
Creative
Up next.
Melanie for New Mexico.
Acquisition
Digital Ads
Email
Fundraising
GOTV
Persuasion
Texting
Objective: Activate voters and donors during an off-year special election — after a major Democratic election, when voter engagement was at its lowest — and convey candidate’s message to a multilingual electorate.