Project Breakdown

March on Washington Film Festival

  • Awareness
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective

Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.

The Results

Almost $10,000 Raised during year-end giving campaign
10,000 people Reached on Facebook to promote the festival and other related events

Up next.

Melanie for New Mexico.

  • Acquisition
  • Digital Ads
  • Email
  • Fundraising
  • GOTV
  • Persuasion
  • Texting

Objective: Activate voters and donors during an off-year special election — after a major Democratic election, when voter engagement was at its lowest — and convey candidate’s message to a multilingual electorate.