Increase turnout in the STL mayoral for Tishara Jones. We ran display advertising to a custom turnout universe as well as a broadened likely black voter. During GOTV we added a 6sec video asset.
With over 8000 engagements.
YouTube and NBI video’s respective outstanding completion rates.
Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.