Project Breakdown

Collective Future

  • Awareness
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective

Increase turnout in the STL mayoral for Tishara Jones. We ran display advertising to a custom turnout universe as well as a broadened likely black voter. During GOTV we added a 6sec video asset.

The Results

.17% Overall click through rate

With over 8000 engagements.

91.83% & 84.38% Completion Rates

YouTube and NBI video’s respective outstanding completion rates.

Up next.

March on Washington Film Festival.

  • Awareness
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.