Objective
Increase turnout in the STL mayoral for Tishara Jones. We ran display advertising to a custom turnout universe as well as a broadened likely black voter. During GOTV we added a 6sec video asset.
The Results
.17%
Overall click through rate
With over 8000 engagements.
91.83% & 84.38%
Completion Rates
YouTube and NBI video’s respective outstanding completion rates.
Creative
Up next.
March on Washington Film Festival.
- Awareness
- Digital Ads
- Fundraising
- Texting
Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.