New Blue continues to collect data about their client’s results from emailing and digital efforts and highlight any particular trends during the second quarter of a new cycle and the first half of the year.. The following report covers data for Q2 2021 for our clients and compares to both the first quarter and previous off-year quarters.. The biggest takeaway includes that 100% of our clients reported they met or exceeded their quarterly projections . The good news is that 87% of respondents who spent money on acquisition in the first quarter met or exceeded their financial projections in Q2 and 100% met their financial projections in Q2. Overall, the quarter seemed to show continuing strong open, click rates and number of gifts.