Samantha Larsen.

Samantha Larsen brings more than a decade of cross-channel media strategy and audience intelligence experience to her role as Vice President of Digital Planning and Buying at New Blue Interactive. Her expertise spans programmatic, CTV, social media, linear TV, OOH, and more with deep fluency in audience intelligence platforms including GWI, comScore, Nielsen, Catalist, and Edison Research.

Samantha joins NBI from Bully Pulpit International, where she served as Media Supervisor and Media Manager, developing paid media strategy across corporate, nonprofit, and public interest accounts. Prior to BPI, she was Client Services Manager at DSPolitical, directing more than $10 million in digital media campaigns across programmatic, social, and direct platforms for political and mission-driven clients. She began her political media career at Ampersand, where she led a team managing over $40 million in linear and digital political advertising buys. Samantha’s work has earned Silver and Bronze Pollie Awards from the American Association of Political Consultants for the New Georgia Project’s 2020 U.S. Senate campaign with Fenton and DSPolitical.

Samantha holds an MA in Advertising from the University of Texas at Austin and a BA in Media Communications and in English Literature from the University of Maryland, Baltimore County (UMBC). She lives in Los Angeles with a stack of history books always nearby. (edited)