Last week, Disney reversed its ban on political campaign and issue ads on Hulu. We applaud their decision to support free speech and are thrilled that our clients’ Democratic voices will again have the opportunity to reach the broad audience of voters on Hulu.
Connected television (CTV) has become a critical means for campaigns to reach voters. The highly targeted nature of the platforms allows us to reach our target audience where they are instead of where we want them to be. CTV is particularly helpful for small, local, and down ballot campaigns and prevents them from being eclipsed by top of the ticket races in competitive media markets.
As campaigns across the political spectrum are now surging to take advantage of this new medium, we encourage you to talk to your NBI team about the opportunities that a smart and strategic CTV program can offer you.