New Blue Interactive


There’s A $500,000 Gender Gap When It Comes To Campaign Fundraising

“For the last 20 years for sure they just have always trailed behind,” said Taryn Rosenkranz, founder of New Blue Digital Strategies, a liberal consulting firm in Washington, D.C., “and I’m sure it’s for the last 100, or however long we’ve been tracking financial contributions.”

There are structural reasons for the gap. The fundamentals: many women earn less than men, and have less wealth to share.

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