Vice President of West Coast Operations

Samantha Peterson.

Samantha Peterson brings more than a decade of experience in digital organizing, public affairs and fundraising to New Blue’s West Coast operations, where she serves as the Vice President of West Coast Operations.

Prior to joining New Blue, Sam spent several years working in organized labor as the Director of Communications for the San Diego and Imperial Counties Labor Council, AFL-CIO and the chief communications strategist for SEIU Local 221. In those roles, she managed social media, online advertising, fundraising, email marketing, mobile strategy, digital analytics and web design for some of Southern California’s most urgent and ambitious political and organizing campaigns. Her proven record of success in client management and the development of integrated marketing, public affairs, and legislative advocacy campaigns extends to her earlier work in Washington DC, where she served in the office of Senator Dianne Feinstein and at a leading public relations firm, The Curley Company. She holds degrees in International Relations/Political Science, Theatre and Dance, and Biology from the University of California, San Diego.