Project Breakdown

Tony for Wisconsin

  • Acquisition
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective

Establish Tony Evers’ brand as an educator with strong character and an authentic message to activate donors in a purple state for both his re-election as State Superintendent of Public Instruction in 2017 and his campaign to flip the WI governorship and defeat Republican Scott Walker.

Outcome Successfully Elected

Flipping the governorship from red to blue in a pivotal swing state

The Results

$3 million Raised in the 2018 election
$1 million From email fundraising
$300,000 From digital advertising
1,000% Email list growth during the gubernatorial election

Up next.

Collective Future.

  • Awareness
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.