Objective
Establish Tony Evers’ brand as an educator with strong character and an authentic message to activate donors in a purple state for both his re-election as State Superintendent of Public Instruction in 2017 and his campaign to flip the WI governorship and defeat Republican Scott Walker.
The Results
$3 million
Raised in the 2018 election
$1 million
From email fundraising
$300,000
From digital advertising
1,000%
Email list growth during the gubernatorial election
Creative
Up next.
Collective Future.
- Awareness
- Digital Ads
- Fundraising
- Texting
Objective: Reach and awareness among Black activists and people interested in social justice of the festival to drive attendance as well as reach potential collaborators.