Objective
Activate specific audiences in support of the organization’s goal of recruiting and electing scientists.
Outcomes
Nearly $20 million
Raised in the 2020 cycle and Georgia Senate runoff period
100,000+
People reached with persuasion ads
Creative
Up next.
Tony for Wisconsin.
- Acquisition
- Digital Ads
- Fundraising
- Texting
Objective: Establish Tony Evers’ brand as an educator with strong character and an authentic message to activate donors in a purple state for both his re-election as State Superintendent of Public Instruction in 2017 and his campaign to flip the WI governorship and defeat Republican Scott Walker.