Project Breakdown

314 Action

  • Digital Ads
  • Email
  • Fundraising
  • Persuasion
  • Texting

Objective

Activate specific audiences in support of the organization’s goal of recruiting and electing scientists.

Outcomes

Nearly $20 million Raised in the 2020 cycle and Georgia Senate runoff period
100,000+ People reached with persuasion ads

Up next.

Tony for Wisconsin.

  • Acquisition
  • Digital Ads
  • Email
  • Fundraising
  • Texting

Objective: Establish Tony Evers’ brand as an educator with strong character and an authentic message to activate donors in a purple state for both his re-election as State Superintendent of Public Instruction in 2017 and his campaign to flip the WI governorship and defeat Republican Scott Walker.