In the News: Taryn Rosenkranz Featured on NPR Talking About the Importance of Using Ad Campaigns to Fundraise.
“OVERBY: And the campaign raised $300,000 or $400,000. The essential ingredient of viral videos has to be authenticity. Taryn Rosenkranz is CEO of a consulting firm called New Blue Interactive. She described the way candidates have learned to present themselves.
TARYN ROSENKRANZ: I’m a vet. I’m a mom. I’m going through the same things that you are at home. And I think when you can have that kind of emotional appeal to folks, it really makes a huge impact.”
Read the full article here.Tags: All Things Considered, interview, news, NPR, Rosenkranz