New Blue Interactive


In the News: Barack Obama’s digital strategists search for place in Hillary Clinton’s world

A safer bet, say campaign tech experts, is attending to the plumbing that any party nominee will rely upon eventually. Taryn Rosenkranz, a longtime Democratic strategist now leading the firm New Blue Interactive, counts seven state parties on her company’s client roster.

Those shops tackle much of the on-the-ground targeting and turnout for Democrats, and “they’re working to have that infrastructure ready,” says Rosenkranz, no matter whose name is on the ballot come election day.

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