In the News: Barack Obama’s digital strategists search for place in Hillary Clinton’s world
A safer bet, say campaign tech experts, is attending to the plumbing that any party nominee will rely upon eventually. Taryn Rosenkranz, a longtime Democratic strategist now leading the firm New Blue Interactive, counts seven state parties on her company’s client roster.
Those shops tackle much of the on-the-ground targeting and turnout for Democrats, and “they’re working to have that infrastructure ready,” says Rosenkranz, no matter whose name is on the ballot come election day.
Read the full article here.